Case Studies
Marie Stopes International
Challenge: Marie Stopes International (MSI) aimed to strengthen its position as a women’s wellness leader across 16 African countries, focusing on awareness for services from menstruation to menopause. Cultural inclusivity and accessibility were essential due to linguistic and societal diversity across regions.
Solution: Bohemian crafted a campaign based on real-life stories from each region, reenacted to respect privacy while conveying authenticity. Segmented messaging targeted specific life stages, with supplementary radio ads and digital materials highlighting local cultural contexts.
Result: Initial YouTube engagement reached 28,000 views and 350 likes, while Facebook amassed 25,000 views and 393 link clicks in one month, illustrating early success in MSI’s outreach efforts​.
MTV Shuga –
Down South Season 3
Challenge: MTV Shuga sought to broaden awareness of health and social issues such as HIV and gender equality among African youth. The goal was to amplify views on YouTube and engagement across digital channels through resonant storytelling.
Solution: Bohemian devised a campaign aligned with MTV Shuga’s mission, segmenting the audience journey into phases like “watch now” and “join the conversation.” Using a multi-platform approach, content was tailored for YouTube, Instagram, Facebook, and TikTok, ensuring broad and interactive reach.
Result: Episode 1 quickly achieved 50,000 views, with an impressive 346.7% surge in engagement and a 157.2% rise in impressions across platforms, establishing the campaign as a catalyst for impactful dialogue​.
Viu – Local
South African Content
Challenge: Following a structural shift in October 2023, Viu needed comprehensive design support for a range of promotional materials spanning digital and out-of-home advertising.
Bohemian produced multiple assets, including digital banners, app content, and collaborations with partners like Vodacom and MTN. The visual consistency and creative adaptability supported Viu’s content appeal and brand integration across high-profile partnerships.
Result: Bohemian’s output upheld Viu’s branding standards, reinforcing its presence during a critical period. This seamless, scalable approach facilitated ongoing visibility and strengthened Viu’s market foothold amid operational transitions​.