Challenge

Viu required ongoing creative reinvention of limited supplied artwork, adapting international content for a South African audience while keeping recurring titles visually fresh and relevant.

 

Solution

Bohemian reimagined existing imagery into new contextual mock-ups, integrating characters into themed environments to create renewed visual interest. We developed and adapted marketing materials across digital, print and OOH formats, supporting copy refinement where needed to ensure local resonance and partner campaigns with Vodacom, MTN and MediaMark.

 

Results

The partnership evolved into a long-term creative collaboration, consistently elevating and localising Viu’s marketing materials across platforms while maintaining brand consistency.