MTV Top 10

Challenge

Deliver a visually impactful 3D broadcast package and working within MTV’s global identity while elevating it for a distinctly South African audience.

Solution

Bohemian developed a 3D world inspired by urban Johannesburg, using AI to generate dynamic environments that reflected how music moves through everyday South African life. Each number from 0 to 9 was hand-designed as a unique graphic asset, forming the core of the visual system. We delivered a complete branding package including logo, intro sequence, lower thirds, holding devices and number bumpers.

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Results

The project was successfully executed within an accelerated timeline, introducing early AI experimentation into broadcast design while delivering a cohesive, multi-asset branding system tailored for the South African market.