International Planned Parenthood Federation

Challenge

In busy clinical environments, communication is part of care. Teams are managing patient needs, complex health conversations, and limited time.

The brief was to create a multilingual content system that allowed for local adaptation and everyday healthcare marketing. It needed to be practical and intuitive, giving non-marketers the confidence to communicate clearly and consistently.

 

Solution

Bohemian developed a scalable content system for digital and offline use, designed for clarity, localisation, and ease of use. Clinics were equipped with structured messaging and adaptable templates that supported consistent communication around sexual and reproductive health.

Where stock imagery lacked relevant and diverse representation, we used AI as a creative tool to generate inclusive, medically appropriate visuals that reflected the communities being served.

 

Results

The result was stronger visibility, deeper community engagement, and a practical communication system that clinic teams could manage independently with confidence.

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Every tool was designed to help teams communicate clearly, respectfully, and consistently, especially within sensitive healthcare contexts. The campaign went on to support measurable growth across the clinic network, reaching:

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11,591 new paying clients to clinics

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225% marketing spend ROI

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44% increase in online search visibility

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307% increase in clients across all clinics