16 Days of Activism against GBV

Challenge

Shift the narrative around gender-based violence by speaking not only to perpetrators, but to those who excuse, minimise or remain silent. The campaign needed to avoid the typical victim-focused framing and instead centre accountability.

 

Solution

Bohemian developed a concept built around confronting, familiar phrases that transition into uncomfortable truths. Real, tactile textures were used to give the visuals emotional weight, reinforcing the seriousness of the message. The language was deliberately structured to shift responsibility back to those who enable abuse, reframing the conversation around accountability.

 

Results

The campaign delivered a powerful awareness-led intervention, using concept-driven storytelling to challenge passive complicity and provoke meaningful reflection during 16 Days of Activism.