Vote promo

Challenge

Increase youth voter registration within a tight turnaround and limited budget, with a specific requirement to integrate AI into the creative approach.

 

Solution

Bohemian developed a hybrid AI and traditional design execution, crafting bold, youth-focused messaging designed for immediacy and shareability. The campaign was built for speed without compromising impact, delivering a high-visibility promotional rollout within strict time and budget constraints.

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Results

The campaign earned both Gold and Silver awards, winning in the “Something for Nothing” category for low budget, high impact. It was also recognised as an outstanding Public Service Announcement, demonstrating how agile, strategic creativity can drive meaningful social messaging.