CASE STUDY · VIU
Viu
We reinvent Viu's supplied artwork for South African audiences, placing characters into new themed environments across digital, print and OOH. The work has grown into a long-term creative partnership.
CLIENT
Viu
SERVICES
Branding & Design, Digital OOH
CHANNELS
TIMEFRAME
The brief
Viu required ongoing creative reinvention of limited supplied artwork, adapting international content for a South African audience while keeping recurring titles visually fresh and relevant.
Our approach
Bohemian reimagined existing imagery into new contextual mock-ups, integrating characters into themed environments to create renewed visual interest. We developed and adapted marketing materials across digital, print and OOH formats, supporting copy refinement where needed to ensure local resonance and partner campaigns with Vodacom, MTN and MediaMark.
Results
The partnership evolved into a long-term creative collaboration, consistently elevating and localising Viu’s marketing materials across platforms while maintaining brand consistency.