CASE STUDY · PARAMOUNT
Say Yes To Rest
We brought Workers' Day and Freedom Day together in one handcrafted stop-motion campaign for Paramount, inspired by political poster design. It reminded viewers that hard work matters, and so does rest.
CLIENT
Paramount
SERVICES
Concept, Script, Motion Graphic
CHANNELS
TIMEFRAME
The brief
The brief was to bring Workers Day and Freedom Day together in one simple, meaningful message. It needed to recognise the value of hard work, while also reminding people that rest matters too.
Our approach
We brought the idea to life through a handcrafted stop-motion approach, with every element shot in studio. Inspired by political poster design, the visuals used handmade typography, physical textures and layered compositions to give the work a sense of honesty and feeling. The campaign rolled out across on-air and digital content, all held together by one clear visual language.
Results
The result was a campaign that felt tactile, thoughtful and emotionally grounded. It gave both public holidays a shared story people could connect with.