CASE STUDY · COMEDY CENTRAL
Roast of Pearl Thusi
We created the full brand identity and campaign for Comedy Central's Roast of Pearl Thusi, from the logo and scripts to animation, digital and live event graphics. The campaign earned a Silver award and reinforced Comedy Central as the local home of the Roast.
CLIENT
Comedy Central
SERVICES
Branding & Design, Content Creation, Motion Content
CHANNELS
TIMEFRAME
The brief
Position Comedy Central as the home of the Roast while creating a visually distinct, culturally specific campaign that celebrated Pearl Thusi without undermining her.
Our approach
Developed the full brand identity and campaign, building the logo and visuals around Pearl’s persona and delivering end-to-end execution across scripts, design, animation, digital, and live event graphics.
Results
Delivered a standout campaign within the Roast franchise, earning a Silver award and reinforcing Comedy Central’s ownership of the format locally.