CASE STUDY · MTV
MTV Top 10
We created a 3D broadcast package for MTV Top 10, using AI to build a world inspired by urban Johannesburg and hand-designing every number from 0 to 9. The full branding system was delivered on an accelerated timeline.
CLIENT
MTV
SERVICES
Branding, Design, AI
CHANNELS
TIMEFRAME
The brief
Deliver a visually impactful 3D broadcast package and working within MTV’s global identity while elevating it for a distinctly South African audience.
Our approach
Bohemian developed a 3D world inspired by urban Johannesburg, using AI to generate dynamic environments that reflected how music moves through everyday South African life. Each number from 0 to 9 was hand-designed as a unique graphic asset, forming the core of the visual system. We delivered a complete branding package including logo, intro sequence, lower thirds, holding devices and number bumpers.
Results
The project was successfully executed within an accelerated timeline, introducing early AI experimentation into broadcast design while delivering a cohesive, multi-asset branding system tailored for the South African market.