CASE STUDY · COMEDY CENTRAL
Comedy Central Voter Promo
We combined AI and traditional design to create a fast, low-budget promo that encouraged young people to register to vote. It won Gold and Silver awards, including in the "Something for Nothing" category for low-budget, high-impact work.
CLIENT
Comedy Central
SERVICES
PSA, Concept, Script, Motion Graphic
CHANNELS
TIMEFRAME
The brief
Increase youth voter registration within a tight turnaround and limited budget, with a specific requirement to integrate AI into the creative approach.
Our approach
Bohemian developed a hybrid AI and traditional design execution, crafting bold, youth-focused messaging designed for immediacy and shareability. The campaign was built for speed without compromising impact, delivering a high-visibility promotional rollout within strict time and budget constraints.
Results
The campaign earned both Gold and Silver awards, winning in the “Something for Nothing” category for low budget, high impact. It was also recognised as an outstanding Public Service Announcement, demonstrating how agile, strategic creativity can drive meaningful social messaging.