CASE STUDY · BELONG CENTER
Belong Center
We refreshed Belong Center's communications within its existing brand guidelines, adding custom emojis, GIFs and an unconventional curriculum book. The result is warmer, more engaging and more donor-friendly.
CLIENT
Belong Center
SERVICES
Branding & Design, Layout Design
CHANNELS
TIMEFRAME
The brief
Work within strict existing brand guidelines while preventing communications from becoming repetitive or visually stale, and create materials that encouraged donor participation within a nonprofit context.
Our approach
Bohemian introduced a bespoke graphic system, including custom emojis and GIFs, to add warmth and relatability across digital channels. We also designed a curriculum book with an unconventional layout that balanced structure with creativity. The approach brought playfulness and humanity into a traditionally formal nonprofit space.
Results
The refreshed creative direction elevated the brand’s presence and made its communications more engaging and donor-friendly, while remaining aligned with existing brand guidelines.