Challenge

Work within strict existing brand guidelines while preventing communications from becoming repetitive or visually stale, and create materials that encouraged donor participation within a nonprofit context.

 

Solution

Bohemian introduced a bespoke graphic system, including custom emojis and GIFs, to add warmth and relatability across digital channels. We also designed a curriculum book with an unconventional layout that balanced structure with creativity. The approach brought playfulness and humanity into a traditionally formal nonprofit space.

 

Results

The refreshed creative direction elevated the brand’s presence and made its communications more engaging and donor-friendly, while remaining aligned with existing brand guidelines.